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How it started


Veronique graduated from HEC Paris and currently serves as a professor at the same institution. Her goal is to create lasting and remarkable experiences for leaders, allowing them to rediscover the enduring principles of leadership passed down by great minds from the past. These messages are not only confined to words alone ; they also take the form of architectural structures and gardens, conveying important messages intended for future generations.

Veronique Nguyen holds the role of adjunct Professor of Strategic Management at HEC Paris where she contributes to various programs including Grande Ecole, Executive MBA, and Executive Education. Her instructional repertoire encompasses a diverse range of subjects topics, notably Strategy and Change Management. She was the Scientific Director of the MSc Strategic Management at HEC Paris, a program that holds the top worldwide ranking according to The Economist. She oversees the academic direction of several internationally acclaimed programs, which collectively contribute to HEC's esteemed standing as a leader in Executive Education. Véronique Nguyen is an alumna of HEC Paris, having obtained her MSc. degree there. Furthermore, she has earned a Ph.D. in Management Science from the same institution.